I worked on a brand identity of YAS island in Abu Dhabi, UAE.
The centerpiece is a multi-use dynamic wordmark in a full-color version and an alternative white version
and a number of visual assets that appear on a range of all imaginable media. 

I worked on a brand identity of YAS island in Abu Dhabi, UAE.
The centerpiece is a multi-use dynamic wordmark in a full-color version and an alternative white version
and a number of visual assets that appear on a range of all imaginable media. 

I worked on a brand identity of YAS island in Abu Dhabi, UAE.
The centerpiece is a multi-use dynamic wordmark in a full-color version and an alternative white version
and a number of visual assets that appear on a range of all imaginable media. 

I worked on a brand identity of YAS island in Abu Dhabi, UAE.
The centerpiece is a multi-use dynamic wordmark in a full-color version and an alternative white version
and a number of visual assets that appear on a range of all imaginable media. 

I worked on a brand identity of YAS island in UAE.
The centerpiece is a multi-use dynamic wordmark in a full-color version and an alternative white version
and a number of visual assets that appear on a range of all imaginable media. 

– YAS Island is an Emirati-bred, world class destination that is home to a multitude of leisure, cultural, social and business attractions suited to all audiences, that indludes: a Formula1 Track, Yas Waterworld, Ferrari World, SeaWorld, and other high profile attractions and objects –

– YAS Island is an Emirati-bred, world class destination that is home to a multitude of leisure, cultural, social and business attractions suited to all audiences, that indludes: a Formula1 Track, Yas Waterworld, Ferrari World, SeaWorld, and other high profile attractions and objects –

– YAS Island is an Emirati-bred, world class destination that is home to a multitude of leisure, cultural, social and business attractions suited to all audiences, that indludes: a Formula1 Track, Yas Waterworld, Ferrari World, SeaWorld, and other high profile attractions and objects –

– YAS Island is an Emirati-bred, world class destination that is home to a multitude of leisure, cultural, social and business attractions suited to all audiences, that indludes: a Formula1 Track, Yas Waterworld, Ferrari World, SeaWorld, and other high profile attractions and objects –

– YAS Island is an Emirati-bred, world class destination that is home to a multitude of leisure, cultural, social and business attractions suited to all audiences, that indludes: a Formula1 Track, Yas Waterworld, Ferrari World, SeaWorld, and other high profile attractions and objects –

The logotype is bilingual and reads YAS from left to right in Latin, and from right to left in Arabic.

The logotype is bilingual and reads YAS from left to right in Latin, and from right to left in Arabic.

The logotype is bilingual and reads YAS from left to right in Latin, and from right to left in Arabic.

The logotype is bilingual and reads YAS from left to right in Latin, and from right to left in Arabic.

The logotype is bilingual and reads YAS from left
to right in Latin, and from right to left in Arabic.